Harley’s official website (Harley launches electric motorcycle)
Friends who know motorcycles should be familiar with Harley-Davidson. Although their motorcycles are expensive, they are cool in appearance and powerful, and are very popular among young people. Starting last year, Harley-Davidson changed its style and released the LiveWire, a controversial modern electric motorcycle. In July this year, the electric motorcycle, which upended its previous image, became a self-reliant motorcycle. Youyou Resource.com officially became independent under the name of LiveWire, no longer called Harley.
It is understood that in early July, Harley-Davidson announced an upgraded version of its LiveWire electric motorcycle-live wire One. At the same time, LiveWire was officially separated from its electric motorcycle department and operated independently under the LiveWire brand name. Currently LiveWire One has used its own new paint and logo.
Image: Screenshot of LiveWire.com official website
Of course, a new logo is not enough for a brand to operate independently. It is understood that Harley-Davidson acquired the brand domain name LiveWire.com through the Goddy platform at a high price of 632,500 US dollars, a total of about 4.09 million yuan. This domain name was registered in February 1994, more than 27 years ago, literally translated as “Energetic People”, which perfectly fits with the electric motorcycle LiveWire released by Harley-Davidson. Currently, when accessing the domain Livewire.com, a motorcycle show website opens, and the bottom of the site says that the domain is owned by Harley-Davidson.
It is understood that, in addition to renaming the brand, the pricing of the upgraded electric motorcycle LiveWire One has also been adjusted. A motorcycle that used to cost close to $30,000 now costs just $21,999. This gives LiveWire yet another product that fits the category of high-end non-electric motorcycle market. Overall, LiveWire One will be more attractive.