Internet entrepreneurship has also become more convenient, so many young people now give up the “iron rice bowl” in the eyes of their parents and choose to start their own businesses instead. Although starting a business is hard work, as long as it succeeds, the rewards are considerable. However, here, I want to remind you, don’t start a business blindly. Before you decide to start a business, you still need to do market research!
What is market research? Why do market research? How to do market research well?
1. What is market research?
Market research is the use of scientific methods to purposefully and systematically collect, record and organize relevant marketing information and materials, analyze the current market situation, understand the market status and development trends, and provide market forecasts and marketing decisions. Objective and correct information, do a good job in market assessment.
Without market research, your business has no direction. No matter what you do, you can’t succeed with a single ***. As an entrepreneur, you should “listen” to consumers’ voices through market research in advance, so as not to go the wrong way and lose your investment money in vain.
Second, why do market research?
Market research is as important to marketing management as surveying is to military command. Without systematic and objective market research and forecasting, it is very dangerous and backward to make various marketing decisions based on experience or incomplete information.
Although some people think that intuition and experience can guide everything, more often than not, data is king. In this era of big data, we cannot underestimate these cold data, which play an important role in the success or failure of entrepreneurship. Market research can be analyzed with clear and intuitive data, which can avoid making irrational decisions before knowing the facts.
Market research is required before starting a business. Through market research, you can understand the current market situation and determine market advantages. Through a large amount of data from market research examples, we can accurately locate market demand and do what consumers need. After starting a business, market research is also required. We must know that the market is always changing. Only by keeping abreast of the real needs of consumers can we update and adjust our products and services according to new market demands, so as not to be eliminated by the times.
Some companies will add “promotion pop-up windows” on their official websites to contact customers for market research. This method is very helpful for entrepreneurs to try.
Third, how to do market research?
There are five commonly used methods:
Observation is the basic method of market research. Investigators can be hired to go to the market and gather information with their senses.
For example, you want to be a candy store. Then you can find someone to go to a relatively high-end dessert brand in the city, inspect and explore the store in person, taste their popular desserts in person, and take a look at the store’s furnishings, location, customers, and so on. Observe as many samples as possible before starting a business to avoid making wrong decisions.
(2) Experimental method
The experimental method can be said to be a method of controlling variables, so that the market According to the requirements of the investigation, the researchers control a certain variable and change other variables under certain conditions through experimental means, so as to find the law of the experiment.
For example, if the same dog food is maintained at the same price, do customers prefer the poor quality, better packaged food, or the poorly packaged one? Through experiments and comparisons, you will know which product will be more popular.
(3) Interview method
In fact, interview is also a very common market research method. Investigators can ask respondents questions according to the survey outline prepared in advance. Of course, you can also choose the free interview mode. For example, merchants can conduct after-sales surveys on consumers by means of *** interviews; or through offline stores, they can directly ask customers about their feelings and accept their opinions.
(4) Questionnaire survey method
The questionnaire method is actually that the investigator asks the respondent to fill out a questionnaire for actual combat preparation, and sorts out a large amount of data to draw a conclusion .
At present, the method of questionnaire survey is widely used on the Internet. This method is not only low-cost, but also can obtain a large number of data samples in a short period of time, and the data is more fair. You can add questionnaires to your website using the custom forms section of the “online” website system, and you can collect the customer information you want.
(5) Competitive product analysis
With the analysis of competing products , we can always know where our competitors are in the industry, how much influence they have on us, and where are the advantages of competing products. How to establish your own advantages in the fierce competition? Differentiate yourself? All this requires you to understand through the analysis of competing products.
In short, market research is very important, and it is not difficult to do it well, it just takes some time.