Nikon df (Is Nikon df still worth buying?) Spring rolls at 12:31
Nikon held a media exchange meeting with the theme of #拍你爱# in Shanghai this afternoon. The purpose is to officially recommend the retro mirrorless camera Z fc to the media before the opening of P&I2021. For details of the event, please see our forwarded press release. Although we @ image new force NTimage got the Nikon Z fc earlier, but I officially saw the real machine today, because the machine has been evaluated by colleagues in Beijing before.
Of course I am looking forward to the Nikon Z fc. Before the overseas release, I specially wrote an article about reviewing the classic “retro” camera, which is actually for this machine. Although many netizens have some complaints about the Nikon Z fc being a DX (APS-C) format model instead of full frame, I personally don’t care. As I said in the previous evaluation, the real key to Nikon Z fc is whether it looks good or not, and whether it is easy to use. As for image quality and performance, it doesn’t really matter.
In fact, the reason why Nikon’s previous retro digital SLR Df did not achieve complete success in the market is because it did not achieve its own positioning on these two points: Due to technical constraints at the time, the body thickness and height of the Nikon Df were larger than expected. From the perspective of visual effects, although the appearance of classic models in the movie era is tried very hard, the uncoordinated proportions of the body make it look a bit bulky and unattractive; at the same time, Nikon Df basically transplanted the heart of the flagship D4, But on the one hand, the flagship machine has professional requirements in operation, on the other hand, in terms of pixels/functions, the positioning of Df is too traditional. So many users who want to use it to shoot high-resolution landscapes or occasionally shoot some videos are disappointed in the end.
Look at the Nikon Z fc today. Although it is an APS-C frame, its actual performance is almost exactly the same as the newly released Z50. Youyou.com is not as reliable as Youyou.com in terms of pixels or video functions (even specially optimized for Vlog shooting). Although there are various manual dials and pulsators on the body, the various automatic/intelligent operations that modern cameras should have are still retained. While Nikon Z fc users can control it in those seemingly tedious manual ways, they can also use it as a “point and shoot” camera – it’s hardly difficult to get started.
In addition, Ni Z fc pays homage to the classic FM2 in design, this time there is no “picturesque front, brick thick side” moth. The entire Nikon Z fc body is quite natural and symmetrical from any angle, with a strong sense of retro. At the same time, the “changeable color” function is added to make it more fashionable and flexible. No wonder some netizens want to sigh, “Nikon finally got the hang of it this time!”
By the way, by the way: all Nikon Z fcs currently on the market are silver and black by default. If you want to select itsFor other colors (such as pink and white), Nikon will sign an agreement with you in advance, and then send the machine to its after-sales department for “skin and color change” before shipment. Well, when the machine is finally delivered to you, it will be the version in the color you specified. If you receive the default silver-black body and want to change the color after using it out of the box, Nikon will charge you 300 yuan for the color change. Nikon’s operation is really smart: on the one hand, it can effectively avoid setting too many SKUs for Nikon Z fc, and reduce the possible backlog of a certain color; Color matching” (unless you change colors later) can be considered a “win-win” strategy.
Since the Nikon Z fc has a higher value than any previous model, Nikon China’s promotion strategy for this product has also changed to a certain extent. In the past, the target customers of Nikon products were mostly adult men, but Nikon Z fc is obviously focusing on the market of young people, especially young women. At today’s media exchange meeting, Nikon invited not only our traditional video/technology media, but also many KOLs from fashion life media such as “Little Red Book” and fashion emerging media. I thought that the beautiful MMs with Nikon Z fc on the scene were all models arranged by Nikon, but I found out later that they were all serious invited media. …
Well, times are changing, markets are changing, and users are changing. This time Nikon must understand that it can no longer stick to the traditional design style and design language. Continuing the classics does not mean that we can only “repeat the classics”. A product like the Nikon Z fc that embodies its traditional spirit while meeting the needs of the modern user is long overdue! You must know that for modern users, the camera is not only used to take pictures, it can also be a concave fashion decoration, a technological handicraft that can be used for play, or even just a “big hand” for viewing.